Free guide ยท File 01 of the Galleries Kit
How commercial galleries choose artists
What a director looks for before they open your email, written by someone who ran a commercial gallery and represented fifteen artists.
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Seven pages, from the other side of the desk
- How a commercial gallery works: the stable, the program, the collectors and the commission
- The six things directors look for, and the one question they ask above all
- The usual path, from getting known to a studio visit to representation
- How to research galleries before you approach, and which to approach first
I founded and directed ID Gallery in Paddington, representing fifteen artists across 47 exhibitions, and directed the Affordable Art Fairs in Sydney, Melbourne and Brisbane.
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Eight templates, guides and a worked example
Research tracker, portfolio pack, pricing calculator, approach emails, studio visit checklist and consignment guide.
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