The Approaching Commercial Galleries Kit
From studio to stable
Eight templates and guides for researching, approaching and joining commercial galleries, with a complete worked example. Written from the other side of the desk.
Why it’s hard
Galleries rarely take artists they don’t already know
Most artists who join a commercial gallery are known to it before they’re offered a show. This kit shows you how to get known the right way, and how to be ready when a director says yes.
- Researching the galleries that actually suit your work
- A short, professional portfolio pack directors will read
- Consistent prices, and what you really take home
- Approach emails that don’t end up ignored
- Hosting a studio visit that leads somewhere
- Commission, consignment and the questions to ask before you sign
What’s in the kit
Eight files, ready to use
Word and Excel templates that also open in Google Docs and Sheets, plus PDF guides. Worked examples for a fictional mid-career painter show every file completed.
How commercial galleries choose artists
How galleries work, what directors look for, and the usual path to representation.
Gallery research tracker
Score galleries for fit out of 20 and track every approach.
Portfolio pack
Cover note, bio, statement, CV highlights and a priced list of works.
Pricing calculator
Consistent prices by size, and your take-home after commission and framing.
Approach emails
Six emails, from the first note to a confirmed show.
Studio visit checklist
Before, during and after a director visits your studio.
Representation and consignment guide
Commission, key terms and the questions to ask before you sign.
Consignment record
Where every work is, and whether you’ve been paid on time.
Written from the other side of the desk
I ran a commercial gallery
I founded and directed ID Gallery in Paddington, representing fifteen artists across 47 exhibitions, and directed the Affordable Art Fairs in Sydney, Melbourne and Brisbane. This kit is what I wish every artist who approached me had known.
Want advice on your own practice?
Book a Practice Review
Ninety minutes on your portfolio, prices and which galleries to approach, with a written action plan. $295, credited if you join the retainer.
Book a Practice Review