The Arts & Cultural Strategic Planning Service, delivered by Identity Cultural Projects, is spearheaded by Principal Iain Dawson, utilising his extensive, demonstrated experience. Our service addresses the critical need for strategic thinkers capable of navigating diverse stakeholders. Drawing from over two decades of expertise spanning public and private arts sectors, our service ensures plans are collaborative, inclusive, and firmly rooted in local community values and aspirations.

Cultural Tourism Planning: In recognition of tourism's pivotal role as a global economic and social force facilitating cultural exchange, ICP offers strategic guidance tailored to leverage cultural assets for sustainable tourism development. From identifying cultural attractions to crafting immersive experiences, we specialize in creating synergies between tourism initiatives and cultural enrichment, marketing plans and audience development.

Specialist Studies: Conducting specialised studies to assess metrics and community sentiment for arts and culture within local and state government contexts.

Strategies: Developing comprehensive strategies tailored to the unique needs and objectives of local and state government entities.

Frameworks: Designing frameworks to guide the implementation of arts and cultural initiatives, ensuring alignment with organisational goals.

Business Plans: Crafting detailed business plans outlining financial and operational strategies for the sustainable development of cultural infrastructure, town centres, and other significant developments needing support from local, state and federal governments.

Arts & Culture Events: ICP offers a comprehensive service dedicated to designing and implementing dynamic arts events tailored to regional communities. With a deep understanding of the cultural nuances and diverse identities within each region, we specialise in curating experiences that celebrate and amplify local heritage, traditions, and artistic expression. From large-scale festivals to intimate gatherings, our team collaborates closely with community stakeholders to co-create memorable and impactful events that foster a sense of belonging and pride. With a focus on inclusivity and authenticity, ICP strives to showcase the unique identity and creativity of each region, leaving a lasting impression on participants and audiences alike.