Identity Culture Projects is a boutique arts and culture consultancy that stands apart with its focus on counter urban environments. Specialising in activation, strategic planning, and regionally focused cultural tourism solutions. Our expertise spans both public and private sectors, and we pride ourselves on delivering tangible results that exceed expectations and drive positive change.

ICP is driven by a passion for creating meaningful and impactful projects that resonate deeply with the community. Through innovative strategies and meticulous planning, we aim to ignite curiosity, foster connection, and drive positive change. Whether it's activating under utilised spaces, curating unique immersive cultural experiences, or developing strategic tourism initiatives, we are committed to enriching lives and enhancing the cultural fabric of our regions.

Identity Culture Projects offers comprehensive research services tailored specifically for regional organisations. We conduct in-depth analyses, providing valuable insights and data-driven recommendations to inform and enhance arts and culture infrastructure and activation projects in regional areas.

From conducting market research and feasibility studies to facilitating community engagement and stakeholder consultations, we utilise a multifaceted approach to gather relevant information and perspectives. Our goal is to work together with and empower regional organisations with the knowledge and evidence they need to make informed decisions and secure support for their initiatives.

At Identity Culture Projects, we understand the unique challenges and opportunities facing regional arts and culture initiatives. Through our research and activation solutions, we aim to support the growth and sustainability of cultural endeavours in regional communities, driving positive social, economic, and cultural outcomes.